The Solution
We believe that changing the trajectory of poaching and illegal hunting is possible.
It starts with recognising that wildlife, such as rhinos and elephants, hold far more value alive than dead.
Yet, for those living in poverty, survival often takes precedence over conservation.
Through innovative, sustainable solutions and partnerships, we aim to shift this mindset, proving that wildlife protection can coexist with local community prosperity.
Together, we can make a lasting difference.